Below are some of the questions raised by my colleagues regarding these business.

1. How will you reach customers in remote areas with poor access?

Sustaina Power Systems targets Northern BC’s remote areas with localized outreach: partnerships with co-operatives, First Nations, and hardware stores for demos; geo-fenced Facebook ads in Prince George, Fort St. John, and Haida Gwaii; and QR-code mailers linking to drone-based virtual assessments. Mobile teams with off-road vehicles deliver quotes and installations on-site.

2. How will you build post-installation customer loyalty?

Customer loyalty begins with a seamless handover: We’ll provide a personalized “Wind Wisdom” app for real-time monitoring and BC-specific tips. We offer annual free audits, priority maintenance, a $500 referral credit, quarterly virtual meet-ups, and a 10-year warranty-building trust and turning customers into advocates in rural networks.

3. What are the main advantages of small wind turbines over solar panels?

Small wind turbines outperform solar panels in Northern BC’s windy, low-sun climate:

Advantage	Wind Turbines	Solar Panels
Generation	24/7 in wind; up to 50% efficiency	Daylight only; 15–23% efficiency
Space	Compact tower; suits open land	Large arrays; snow/low-sun issues
Low Light	Works in dark/clouds	Minimal in winter nights/overcast
Cost	~$1.50/W; faster ROI in wind zones	Higher cost in poor sun
Environment	Lower materials & CO₂ per kWh	Higher production emissions

Wind delivers reliable off-grid power where solar struggles.

4. How will you stand out from and compete with large solar/wind brands?

As a Northern BC boutique installer, we stand out from giants like BC Hydro with “hyper-local expertise” and custom site audits using Peace Region wind data for 20–30% better efficiency. Lean operations mean competitive pricing and <48-hour response. Transparent consultations and community endorsements make us the trusted “local wind partner.”

5. How will you ensure reliable performance in Northern BC’s cold, windy weather and power outages?

All turbines include “cold-weather packages”: de-icing heaters, heated gearboxes, and –40°C-rated components for 20% uptime in icing. Low-vibration designs handle 25 m/s gusts. Systems auto-switch to backup during outages. Pre-install anemometer assessments ensure 90%+ uptime, with remote monitoring for proactive fixes.

6. What government rebates/incentives will you promote to lower costs?

We guide customers through BC/federal incentives to cut costs 20–50%:

– Federal ITC: 30% refundable (to 2033) 

– Greener Homes Grant: Up to $5,000 

– BC Hydro Net Metering + Rebate: Up to $5,000 

– RDN Rebate: $250–$650 

– PST Exemption: 7% off 

Our team handles applications; $3,000–$7,000 average savings.

7. Will services expand to other provinces later?

Yes—after establishing in Northern BC (Years 1–2), we’ll expand to Alberta and Yukon by Year 3, using local rebates like Yukon’s $5,000. This keeps our high-touch, local service while adapting to regional rules.

8. Will you add battery storage options in the future?

Yes, battery storage is on the roadmap. By mid-2026, we’ll offer 5–20 kWh LiFePO4 packs compatible with our turbines and eligible for BC Hydro’s $5,000 rebate. This enables full off-grid backup, timed with lower battery costs and the 30% federal clean tech credit.

9. Why target ages 35–65 and incomes $75K–$150K?

Ages 35–65 match Northern BC’s peak rural homeownership (~75%). Incomes in Kitimat (~$103K) and Fort St. John (~$95K) fit $75K–$150K, enabling $10K–$20K post-rebate investments. This group seeks sustainability and energy independence without younger debt or senior fixed incomes.

10. What advertising, social media, and launch promotions/discounts will you use?

We’ll mix digital + grassroots: 

– Ads: Facebook/Instagram targeting hunting & off-grid (video testimonials) 

– Content: SEO blog on “Wind Power for Northern Winters” 

– Radio: CKPG partnerships 

– Community: “Sustaina Winds” Facebook Group 

Launch Offers: 

– 10% off first 50 installs ($1K–$2K savings) 

– Free site surveys 

– $500 audit raffle at Prince George event

11. How will you track marketing success (sales, visits, inquiries)?

We track marketing success with:

– Google Analytics: 20% inquiry rate 

– UTM + HubSpot: Lead tracking 

– Targets: $500K Year 1 revenue, <$50/lead, >30% close rate 

– Engagement: >1,000 likes/shares monthly 

– NPS: From inquiries 

Quarterly reviews optimize performance.

12. How will you provide post-install support, build trust, educate on savings, and make products affordable for lower-income rural customers?

Post-Install Support: 24/7 app monitoring; on-site within 72 hrs; 5-year free tune-ups.

Building Trust: Free pre-purchase audits; local case studies; 30-day savings simulator.

Education on Savings: Monthly newsletters/webinars; personalized 7–10 year payback reports ($1,200/year savings).

Affordability: $0-down via Greener Homes Loan (up to $40K); up to $10K stacked rebates; 15% group discounts; SAFER program access.